2012年11月4日 星期日

建國大學交換學生-老師推薦信


建國大學交換學生的其中一項就是,導師推薦信...

需要事先準備或是寫一些內容給老師參考,這樣對老師也比較好!

以下是一些網路參考的內容:


第一篇
To Whom It May Concern:

I have had the distinct pleasure of having Kaya Stone as a student in my debate classes and on my debate team for three years at Eastern Little Hope High School. Kaya has been more than the ideal student. In order to achieve the highest grades and my deepest respect, she has demonstrated outstanding leadership and maintained a clear sense of purpose.

The academics at Eastern Little Hope are most challenging, and Kaya fulfilled all the requirements with the added challenge of honors and advanced courses. Kaya is an outstanding extemporaneous speaker and debater. She has won many awards on the speech and debate circuits, and qualified for national tournaments. Success in these interscholastic activities requires extensive research and persuasive skills. Kaya also holds the degree of Special Distinction, as a member of the National Forensic League.

Due to its nature of metro, state, and national interscholastic competition, the successful high school forensics student serves by not only representing his or her school but also by representing his or her community as well. One of the requirements in my advanced class is to prepare lectures and guidance for the beginners. With Kaya’ s superior knowledge and involvement in the political sciences, she developed a strong sense of confidence with a charming attitude. Therefore, I could always depend on her to set the best example as an instructor. Because of her natural leadership abilities, Kaya was selected as our Debate Captain. On account of her mature approach to her responsibilities, I often thought of Kaya as a colleague.

Since her classmates, my fellow teachers, and I will always hold her in the highest esteem, I sincerely recommend Kaya Stone as the ideal candidate for matriculation at Eastern Little Hope State.

Respectfully submitted,

Dan Peel, Ph.D.

第二篇
To Whom It May Concern:

As the Dean of Stonewell College, I have had the pleasure of knowing Hannah Smith for the last four years. She has been a tremendous student and an asset to our school. I would like to take this opportunity to recommend Hannah for your graduate program.

I feel confident that she will continue to succeed in her studies. Hannah is a dedicated student and thus far her grades have been exemplary. In class, she has proven to be a take-charge person who is able to successfully develop plans and implement them.

Hannah has also assisted us in our admissions office. She has successfully demonstrated leadership ability by counseling new and prospective students. Her advice has been a great help to these students, many of whom have taken time to share their comments with me regarding her pleasant and encouraging attitude.

It is for these reasons that I offer high recommendations for Hannah without reservation. Her drive and abilities will truly be an asset to your establishment. If you have any questions regarding this recommendation, please do not hesitate to contact me.

Sincerely,

Roger Fleming
Dean of Stonewell College 
第三篇
To Whom It May Concern:

Cheri Jackson is an extraordinary young woman. As her AP English Professor, I have seen many examples of her talent and have long been impressed by her diligence and work ethic. I understand that Cheri is applying to the undergraduate program at your school. I would like to recommend her for admission.

Cheri has outstanding organizational skills. She is able to successfully complete multiple tasks with favorable results despite deadline pressure. As part of a semester project, she developed an innovative collaborative novel with her classmates. This book is now being considered for publication. Cheri not only headed the project, she ensured its success by demonstrating leadership abilities that her classmates both admired and respected.

I must also make note of Cheri’s exceptional academic performance. Out of a class of 150 students, Cheri graduated with honors in the top 10. Her above-average performance is a direct result of her hard work and strong focus.

If your undergraduate program is seeking superior candidates with a record of achievement, Cheri is an excellent choice. She has consistently demonstrated an ability to rise to any challenge that she must face.

To conclude, I would like to restate my strong recommendation for Cheri Jackson. If you have any further questions regarding Cheri’s ability or this recommendation, please do not hesitate to contact me using the information on this letterhead.

Sincerely,

Professor William Dot 
第四篇
To Whom it May Concern,

I am privileged to write in support of my dear friend and student, Dan Peel. Dan studied in my classroom and laboratory program for close to three years, during which time I witnessed his tremendous growth and development. This development came not only in the area of scientific achievement and discovery, but in maturity and character as well.

Dan entered Whitman at the young age of 16,a precocious high school graduate. At first, he had difficulty accepting his place as a young, less experienced lab member. But soon, he learned the valuable trait of humility, and enjoyed the opportunity to learn from his older peers and his professors.

Dan quickly learned to manage his time, work in group situations under strict deadlines, and to recognize the importance of a strong work ethic, persistence, and intellectual integrity. He has long since become the most valuable member of my student-lab team, and a role model for his newer classmates.

I recommend Dan to your program with absolute confidence. He has made me proud, as his teacher and friend, and I am sure will continue to do so as he grows in your program and beyond.

Thank you for the opportunity of correspondence,

Sincerely,

Dr. Amy Beck,
Professor, Whitman

第五篇
To Whom It May Concern:

I am proud to recommend a beloved student, Kaya Stone, for your fellowship program. I was asked to write as one who has functioned in the capacity of an employer of Kaya, but I would first like to say a few words about him as a student.

Kaya is a highly intelligent, perceptive young man. He came to our institution committed to capitalizing on the opportunity of a third year of study in Israel, and he left with the satisfaction of having accomplished that goal. Kaya grew in learning, in character, in depth of understanding. He seeks truth in each and every area of his life, whether in learning, discussing philosophy, or relating to his fellow students and his teachers. Because of his positive disposition, his reflective way of operating, and all of the character traits that make him so special, Kaya’ s questions never go unanswered, and his searches always bring him to exciting new discoveries. As a student, Kaya is outstanding. As an educator, I have watched him grow, seen his talents and abilities not only in the classroom but outside its walls, when interacting with all types of people, as well.

During his time at our institution, Kaya, who as I’ m sure you know is an excellent writer and publicist, also has done a good deal of work for the yeshiva. This has included the text for many public relations brochures and packets, letters to parents, potential donors, and alumni, and essentially any correspondence which I have requested that he compose. The feedback is always overwhelmingly positive, and he has done so much in that way for our yeshiva. Even today, while he studies elsewhere, he continues to do a great deal of this work for our institution, in addition to the recruiting and other services he performs for the yeshiva.

Always, in his work, Kaya is consistent, dedicated and passionate, enthusiastic, cheerful, and a pleasure to work with. He has incredible creative energies and a refreshing idealism tempered only enough to accomplish what needs to be done. I highly recommend him for any position of work, leadership, education, or any other capacity in which he can spread his excitement and share his talents with others. At our institution, we are expecting big things from Kaya in the way of educational and communal leadership in the years to come. And knowing Kaya, he will not disappoint, and probably will exceed our expectations.

Thank you once again for the opportunity to recommend such a special and impressive young man.

Sincerely Yours,

Steven Rudenstein
Dean, Yeshiva Lorentzen Chainani

第六篇
To whom it may concern:
As the Principal of Saint Jones High School I am pleased to recommend to you a member of our teaching staff, Mr. John Karter, and to write this letter on his behalf for his graduate degree. John has been teaching English in the school from last four years. He is one of our most popular and effective teacher in the school.
John Karter is highly professional gentleman. Reaction to John's english classes has been overwhelmingly positive and he himself is in love with english literature. So much so that more than once it has been reported to me that study hall students have been spotted lingering outside the door to John's classroom listening to his lessons. John's character impact can be even seen in parent-teacher meetings.
It will be a sad day when John will leave our school for pursuing his graduate degree. We hope that he finished his diploma and keeps his promise top return to us.
Sincerely,
[Signature]
Harry Carlson
Principal
Saint Jones High School

第七篇 (研究所申請推薦函)
Sample Letter of Recommendation C: Graduate School
NSU
National Standards University
123 United Blvd.
Anytown, Florida, 32265
(904) 234-1234    Fax (904) 234-5432
July 27, 2003

Ms. Debra Admit
Director
Office of Graduate School Admissions
New University
123 College Avenue
Collegetown, Missouri, 12345
Dear Ms. Admit::
This reference letter is provided at the written request of Janie Studyhard, who has asked me to serve as a reference on her behalf. It is my understanding that Janie is being considered by New University for admission to the Counseling Psychology program.
I have known Janie Studyhard for the past three years as she has taken the following courses which I teach: [list courses, give brief description of content of course]. As her professor, I have had an opportunity to observe the student's participation and interaction in class and to evaluate the student's knowledge of the subject matter. I would rate the student's overall performance in these subjects as superior. This is evidenced by her grades--[state the grades].
[One or two specific examples of the student's performance may be appropriate.] As part of her grade in [name of course], the student was required to prepare a paper. The paper was designed to measure the student's ability to research, to analyze the results of the research, and to write. [Discuss how the paper submitted by the student indicated to you the student's skills in these areas.] Based upon this, I rate the student's skills as excellent.
Based upon the student's academic performance and my understanding of the position for which the student is applying, I believe the student would perform (place overall evaluation here).
If you would like to discuss this further, please feel free to contact me.
Sincerely,
Karen Forstudents
Karen Forstudents, Ph.D.

2012年10月22日 星期一

交換學生-韓國建國大學(Konkuk University)




Finally~通過學校的推薦可以申請建國大學的交換學生!
雖然跟我想要的高麗大學還是有點差距...
但是建國大學附近生活機能很好 又位於二號線上,也是不錯的選擇!

就來看看建國大學的介紹吧!
KU KONKUK UNIVERSITY


建國大學是南韓著名的大學,南韓大學綜合排名前十的重點大學,總校位於南韓的首都首爾,在忠州市設有分校;是中國學生南韓留學的理想大學,校園寬敞明亮,環境優美宜人,綠樹蔥蔥,湖光燦爛,大學氣氛和美麗的景色淡然混為一體。

Yen: 聽說中國人超過兩千....


建國大學專業之最:
  1、經濟科:被南韓教育部評為第一名;
  2、航空宇宙工程:世界小飛行器排名第二;
  3、獸醫學科主導南韓獸醫學科;
  4、法學專門研究生院是繼承建大優秀傳統、追求法學最強領域的學科;
  5、2006年:南韓最佳醫學院;
  6、藝術設計專業:2004年實現藝術化大學;
  7、南韓教育部評價:電子、網路、媒體、建築等專業尖端化大學;現有學生2萬8千多人。
  建國大學在漢城和忠州校區分別設有自己的醫院,漢城校區醫院為漢城市內一流的重點醫院,留學生在建國大學附屬醫院可以享受所有的醫療保險待遇。
Yen: 雖然不知道是真是假,但我算是信了~XD
以上等我確認收到建國大學的交換同意書之後,再來繼續寫吧!!!
加油囉~


2012年6月6日 星期三

虛實整合的PIZZA ICON~杜拜的Red tomato pizza


你厭倦了打電話定Pizza嗎?


又或著透過手機、電腦、平板來定pizza已經沒有新意了?


在杜拜的Red Tomato Pizza公布了一個 pizza icon的磁鐵,可以在實體生活中輕輕鬆鬆的訂購Pizza,只要one click即可。


此VIP fridge magnet 在發表之後,隨即被索取一空,除了增加話題性之外,更是讓消費者有了一種VIP的尊榮感,這在訂購過程之中更是改善了Red Tomato Pizza與消費者的關係。


使用方式影片說明如下:






如使用AIDA行銷模式來分析此種做法,可以界定為:

  • Attention   藉由行銷手法吸引消費者注意
  • Interest     新型態的pizza icon來增加興趣
  • Desire      藉由VIP fridge magnet來增加顧客對pizza和尊榮感
  • Action      最重要的是ACTION,藉由one click的方式減少顧
                    客再訂購pizza的程序,來加速達到消費行為





此外Red Tomato Pizza也為此設計了一個特別的宣傳廣告,更是加入了好萊塢電影技術,讓消費者對他們的廣告與行銷手法更有印象。



2012年6月3日 星期日

148 bad boys 陪你喝啤酒



當你跨入電影院,卻發現裡面只有兩個位子留給你和你女朋友,而其他人全都是滿身刺青的BAD BOYS,你會如何選擇?






Carlsberg為了傳達"Brave"的品牌形象,特別想出了一個特別的行銷手法,透過酷似整人節目的橋段,將不幸進入電影院的兩人塑造成一個素人英雄的概念,當你勇敢的坐進屬於你的位子時,你就可以得到符合你"Brave"形象的Carlsberg啤酒!


當許多行銷手法透過利用明星代言人的方式來進行,這種簡單的用素人與實際體驗的活動廣告反而令人印象深刻,除了當事人之外,更多的是讓人耳目一新的廣告手法,就算租下一個廳,請了148個bay boys,我相信成本也比請明星代言來的便宜多了XD



2012年5月29日 星期二

從早餐店到團購網的 17Life



17Life的誕生,乃是源自於一個簡單的想法: "為什麼我們可以透過網路大老遠的從美國買一條牛仔褲",但是卻無法透過網路買到我家巷口的一碗牛肉麵呢?



簡單的想法,卻往往是人們創業的開始。



最開始,Elton與朋友合開早餐店,兩個大男人從學煎蛋、做漢堡開始,這是最初的創業。
做早餐與行銷,兩個聽起來不同的概念,卻缺一不可。
Elton懂的是行銷,而不是做早餐,因此在一口氣開了三家分店要做品牌之後,就倒閉了。

午餐王 LunchKing

隨之而來的是一個簡單的想法:
 "為什麼我們可以透過網路大老遠的從美國買一條牛仔褲",但是卻無法透過網路買到我家巷口的一碗牛肉麵呢?
Lunchking.com.tw的誕生,由此開始。


午餐王的行銷模式與現今的訂便當諸多平台相似,但其中的獲利模式卻不高,以每個便當抽10%傭金來計算,一天最多接到500單,每單10個一個50元來計算,也僅僅只有25,000元的收入。儘管以內湖戰區為初始核心,加上精準的行銷模式,並以大樓為接收地點的經營手法,確實在後期吸引了不少店家以及公司使用。


午餐王在拓展階段,最引人注意的合作案即為與鬍鬚張的合作,推出了「中午要吃啥」38元特惠便當,以作為跨平台的合作促銷活動,也以此活動達到了午餐王品牌知名度的提升和鬍鬚張年輕化的策略目的。



17Life的誕生

午餐王儘管因為獲利模式的部分,讓其在面臨金融海嘯時無法繼續營運下去,但他們的商業模式與行銷策略,都讓payeasy總經理刮目相看,也因此payeasy在午餐王最危急的時候併購他們,並改名為17Life,也將原先的線上訂餐保留,更進一步的進軍團購市場。

17Life的目標族群相當明確,為辦公室的揪團活動。透過揪團撿便宜的方式,來增加更多的消費族群與會員。加上背後有payeasy與台新金控的族群,更讓後來的17 P好康、P玩美等等平台更順利的營運。此外在得到與VISA的合作之後,目標在VISA卡的持有者,以此為行銷與運作的目標,鎖定更明確的對象之後,將會更有發展性。

未來趨勢:資料分析與虛實整合

1. 資料分析:在未來的趨勢中,擁有資料庫的公司,成功的機會就會相對大。為什麼呢? 以payeasy來說,他們擁有的資料庫為女性消費者為主的族群,在這之中他們陸續的紀錄了消費者對於衣著、保養品、化妝品、生活用品等等的使用習慣,更建立了消費者的身材以及喜好穿著等資訊。以此為資料庫,我們在未來可以想像一個女性A在路上逛街,剛好旁邊與payeasy合作的店家有一款新衣服,與A喜好的款式和身形剛好符合,payeasy隨即傳送特惠訊息給A,並促成此筆消費。Payeasy擁有的是資料庫與分析的能力,而另一個定位和實體店面結合的部分,則是虛實整合的能力。

2. 虛實整合:當人們的消費習慣從實體店面逐漸地轉而至網路平台之後,目前網路消費成長仍十分龐大。但在未來將網路與實體結合之後,透過網路的行銷模式,以及定位系統,可以將消費者和實體的店家進行結合,藉此給消費者一個全新的購物模式。假設A今天在路上,剛好不知道要吃什麼,透過mobile device可以看到附近的店家有在進行促銷活動,只要馬上購買17Life的團購卷即可,因此消費者購買之後,隨即進入用餐,藉此也讓實體店家透過隨機式的獲得廣告宣傳的效果。




2012年5月22日 星期二

要看QR CODE,請倒入夠黑的黑啤酒XD



你喝的啤酒夠黑嗎? 如果不像Guinness黑啤酒一樣黑的話,那是無法觸發玻璃杯上的白色QR CODE喔!!!









很有趣的行銷模式,利用玻璃杯與白色的QR CODE來強調自家啤酒的顏色,用戶必須用Guinness黑啤酒或其他顏色夠黑的啤酒裝滿酒杯,才能觸發這個白色的QR CODE喔。(像百威之類色度不夠的啤酒就不行喔XD)


在QR CODE的部分則是連結到Foursqure的優惠劵與特價,這種行銷模式是紐約的BBDO黃禾國際廣告公司推出的行銷案例,我相信會有更多公司想要嘗試使用的!!










至少在台灣我就想的到黑松沙士、Cocacola、Pepsi等等顏色為黑色屬性的飲料公司可以使用,我相信會是不錯的宣傳手法與行銷模式喔!


2012年4月17日 星期二

我的一畝田-payeasy認養計畫建議



http://www.payeasy.com.tw/taiwanrice/
粉絲專頁: https://www.facebook.com/ilovetaiwanrice


我的一畝田,目前在FB上已經有經營粉絲專頁,但其粉絲人數僅有不到2,000人,由2011年一月始經營至今,但成長幅度不明顯,因此可見其在社群網路的經營仍有改善之處。

 於社群網路的部分,個人認為我的一畝田可就現有粉絲專頁進行增加內容與推廣:

 1. 增加更新內容(照片、影片)
 粉絲專頁上的內容數量少,加上更新速度慢,導致訊息容易被洗掉,致使目標客戶無法擷取到相關訊息,因此透過更新照片or製作影片的方式,藉由跨平台的合作(youtube)來吸收更多的人們注意以及獲取相關訊息。

 2. 故事性題材增加 
專頁內有許多企業or農民在農田辛苦插秧的畫面,但不夠引人注意,增加更多的故事性,其中尤以農民為主角的題材,再加上企業主的投入故事,可以增加更多的話題性與大眾媒體的注意。

 3. 與通路跨業結合,塑造純種米品牌形象  
除B2C通路之外,更可結合諸多中小餐廳之合作,結合當下流行之精緻飲食,讓人們重新品嘗到純種好米的單純原味,而非充斥著過多調味品的國際飲食,透過中華飲食文化,更可將此計畫持續推廣。

 4. 採用社區合購方式,推廣社區認養  
單一家庭認養會造成米過多難以儲存的問題,但若以社區為概念,既可達到分享分食的美意,又可以為社區居民增加一個共同的遊憩點與鄉村行程安排的計劃。

 5. 用可愛圖畫方式,來做定期的更新發布,與消費者達到互動  
顧客在認養之後,往往希望能關切自己所認養的田近況如何,且利用可愛插畫的風格,可以讓顧客與孩子有更深一層的互動,讓認養稻田不只是一個人的事情,而可以影響到更多家庭之間親子的和樂關係。

好的business model, 是需要我們共同推廣與努力的。

2012年4月16日 星期一

TOUCHGRAPH檢視交友圈~


在FACEBOOK上,我們的交友狀況如何呢?

或是在你的好友當中,你是否可以檢視自己的好友與好友間是否有聯結呢?

只要透過FACEBOOK的 touchgraph這個程式,就可以馬上確認自己的交友圈連結!



以我自己為例,很明顯可以發現交友圈共區分為三大區~
上面的是目前的交友圈,也就是以台科大台大的朋友們為主的

下面則是大學的交友群,以政大朋友為主

右邊就是在高中以前的好友們,就是以羅東高中、羅東國中、公正國小等好友聚集處。

照片越大處於越中間的朋友們,就是跟自己的好友連結較多的人。
因此用這個圖來檢視自己的好友,還滿有趣的喔!!

2012年3月13日 星期二

放下你的smart phone, 看看這個世界的美好


Disconnect To Connect





影片中,以每個人生活周遭的情節,來讓我們感同身受。

當人們不斷地進入網路的世界,每天大部分的時間都花在smart phone, pad, notebook, PC ,

或是虛擬的遊戲世界的同時,我們常常忽略了身邊美好的人、事、物。



這個廣告的最大反差在於,他是由泰國的電信公司DTAC所製作的

電信公司目前最大的消費族群就是在smart phone這一塊,但由他們所製作出的這支廣告,

帶給我們更大的反思,衝擊人心的情節,卻也間接影響人們對DTAC的印象。

因此該廣告效益對DTAC的影響個人認為仍然是正向的。



附帶送上另一隻同類型的影片,受DTAC所啟發製作的廣告:





2012年3月12日 星期一

Youtube 應用之 EPIC RAP BATTLE - MARIO BRO VS WRIGHT BRO


在Youtube的世界中,是可以很明確的瞭解人們的喜好。

甚至可以透過觀看者的回應(ex:評論)與互動(ex: 喜歡or不喜歡)來判斷影片的成功性。

以Epic Rap Battle為例,他們創造了很好的平台,來與網路使用者達成互動的模式,

Video -

Mario Bros vs Wright Bros. 





觀看人數:15,174,855




他們的系列影片特色在於:


1. 角色鮮明化
     使用不同的角色,包括歷史人物或是虛構角色來套入rap的劇情,儘管有點衝突,但帶給人們的印象卻是十分強烈,且其節奏感與歌詞也滿有趣的。


2. 網路使用者可提出下次battle的角色意見
 網路使用者的意見十分重要,這也決定了他們的再觀看率,若使用者的意見能夠被採納,且從下一次的影片中看到自己想要的battle角色,那會更吸引人來觀看。






重點在於,藉由此影片,讓人們可以點選進入他的網頁:


http://thedigitour.com/index.php/digitour-2012/


他們是一個巡迴的表演,人們可以看到喜歡的角色與歌手,進而可以購票去欣賞他們的表演。算是一種透過youtube來進行宣傳的廣告模式。



附帶送上另一集影片:

Hitler vs Vader